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How To Get The Right Packaging For Sanitary Products:

26th Mar 2020

Since it’s commercial introduction, packaging has had to evolve to meet logistics, consumer tastes, trends and environmental needs.

More recently, a global pandemic has shown sanitiser products to be one of the fastest growing and potentially fashionable FMCG’s on the market.

All walks of chemical, perfumeries, craft and alcohol distilleries that were once feeling the pinch from consumer spending habits are now discovering another purpose. - manufacturing their own sanitation products such as hand sanitisers, bleaches, disinfectants and other useful cleaning products.

These products still have to made of no less than 60% alcohol content - the minimum recommended strength of a disinfectant – as a result this has opened a new opportunity for alcohol, chemical and perfumery brands to compete, increase there revenue streams and stay on e-commerce store and retail shelves in full view of consumers whilst trying to captivate a new audience.

With this increase in the sales of sanitation products to be made available, what does this mean for packaging?

As the world becomes more cautious of unknown viruses and a more serious approach to public sanitation, consumers can become a lot less engaged in physically handling products.

Packaging now has to be geared to the requirements of transiting these goods safely and hygienically between not just places, but also people.

This is where labelling - (the silent salesman) has to speak to the consumer:

With current packaging trends for sanitizer products, consumers can be enticed with bright, striking colours on packaging labels, but as the market could become saturated that may not be enough.

The popular clear plastic packaging containers such as tubs, bottles and tubes are popular for handling chemical products with their durability and recyclability. Aswell as visibility to the product inside, they also need to be cheap enough to be mass produced and available to everyone.

Packaging Bottles for Disinfectants:

It makes sense for manufacturers to keep costs down using standard bottle shapes in the generic 500ml, 1, 2 and 5 litre PET container sizes for household and industrial uses. 

Brands using their own packaging labelling will opt for a durable, clear plastic polypropylene often with white print.

Packaging Bottles for Hand Sanitizers:

Hand sanitisers could potentially be seen as fashionable, perfume and alcohol brands such as Louis Vuitton and Brewdog have been seen to take a cosmopolitan approach to commercial hand sanitiser packaging with a line of their own portable 30ml, 50ml, 100ml and 250ml PET sized bottles.

These brands have made use of clear and metallic polypropylene label materials printed as standard to appeal to their ideal target markets. 

They use small volume size, high quantity packaging with high visual appearance with their own branding to entice their consumers to buy what is an essential product.

Packaging Label Principles:

The packaging labels are often over coated with a varnish or laminate to prevent print damage by the chemicals inside the bottle.

Smaller packaging containers will need to feature a “tactile warning” embossed triangle label to prevent inadvertent administration. Text will also need to be clearly spaced and printed well enough to read.

Get A Label Supply That Works:

Our team at Paramount Labels can manufacture compliant chemical and sanitiser labels on rolls in hundreds to millions.

With our range of our highly receptive clear, metallic and white polypropylene label materials and range of cutters - there’s not much we can’t do.

Our clients in healthcare and chemicals industries also make use of our popular antimicrobial label varnishing feature and peel and reveal labelling for where hygiene and safety are a priority.

Our experience and streamlined approach to label printing helps businesses save excess packaging costs with options to add innovative features to our packaging labels as standard.

We’ve helped manufacturers looking to get their products available on shelves in front of consumers with a supply that still continues to run clean as a whistle.

Contact our team today to see how we can help support with efficient print management that works efficiently through the design, print to delivery process. 

Whether form or function, we’re sure to have something that’s right for any packaging label requirement.