News

Advertising: Outside The Box

6th Apr 2020

A UK survey showed an estimated 82% of British households do their online shopping involving home deliveries in 2019.

With home deliveries often using envelopes, bags and cardboard boxes to protect products on the move. Businesses will want to take every opportunity to find a low maintenance way to make themselves visible where they can be seen by consumers. Keeping costs down and return of investment at a higher-rate.

Most companies will consider printed boxes, due to the costs of ink and coverage. More environmentally conscious companies will likely want to avoid additional costs and waste of printed boxes. So they'll look to box labelling to advertise...

It's Cheap:

It’s all the more important when the “cost-per-impression” is considered. - A cost per impression is a way of calculating a return of investment over how many times the item is made visible to a potential consumer.

Box labelling allows parcels to advertise to a far wider audience wherever the items are in transit, enabling access to markets businesses may never have thought existed.

Labelling what is already being despatched is without a doubt far more cost-effective to post as the dimensions or weight of the packaging are not affected.

It's Innovative:

Using digital integration, innovative barcoding such as QR barcodes enables packaging to respond and display relevant information to mobile devices. Resulting in a more interactive brand experience for consumers.

Box Label Material:

Durability of a box label doesnt require years, opting for a Polypropylene on a hot-melt adhesive provides the exact same properties as vinyl at a fraction of the cost. With its waterproofing properties vinyl can be extremely durable but manufacturing costs can become excessive due to vinyl being a more expensive material.

For packaging that's requires a shorter shelf or transit life, Biodgeradable and compostable labels are favoured by the most environmentally conscoius companies. For packaging that would end in up in general waste, many businesses look to using eye-catching effects such as holographic or metallic polypropylene matreials.

The Right Adhesive:

Not many people consider hot-melt over permanent adhesive, but a hot-melt adhesive is stickier than standard permanent adhesive. That adhesion gets more instense when applied to cardboard box surfaces.

A cardboard box collects moisture over time causing the labels to peel away but a hot-melt adhesive can tackle the peeling of the silicon compounds that are in recycled cardboard.

Refresh The Appearance:

Our digital printing cuts excess costs and helps clients to continually change their box label designs throughout the year and run that exact quantity to help anyone on a budget.

Labelling boxes, envelopes and bags offers an extremely affordable and accessible marketing technique with a huge number of associated benefits.

We've assisted brands that want to attract attention here at Paramount Labels with our experience and knowledge produce quality labelling with original design.

Contact our team and explore the potential of holographic, metallic and biodegradbale materials to help busineses advertise outside the box, and on the move.